Solutions From The Multiverse
Hosts Adam Braus (@ajbraus) and Scot Maupin (@scotmaupin) meet up each week where Adam brings a new idea to help the world and Scot picks and prods at it with jokes and questions. The result is an informative and entertaining podcast that always gets you thinking.
Solutions From The Multiverse
Solving Education: Advertise Getting More Education & Scot's Great Idea Show | SFM E81
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Embark on a linguistic escapade with us as we traverse the playful avenues of the Spanish language and its cultural idioms. Prepare to chuckle as our guest and I compare the youthful charm of 'muchacho' with the gravitas of 'hombre' and share a laugh over the endearing oddity of international expressions. But it's not all about the words we say; we also muse over the unexpected innovations that sprout from life's little conundrums and how film and television are uniting audiences across language barriers. Trust us, by the end of our conversation, you'll see subtitles in a whole new light.
Ever wondered what would happen if we sprinkled classic literature into our movie nights? We tinker with the idea of promoting literacy through an unconventional blend of highbrow subtitles and cinematic stories. Meanwhile, the thought of AI in dubbing leads us down a path of cautious optimism, discussing its power to both enlighten and deceive. Our chat takes a slight detour into the realm of global politics as we reflect on the Argentine president's recent assertions at Davos and the fine line between technological progress and moral responsibility.
Education doesn't have to be dull, and we're spinning the gears on how to jazz it up using the glitter of Super Bowl-level ad campaigns. Imagine celebrities and viral sensations like Mr. Beast championing the quest for knowledge, inspiring a new generation to hit the books with as much fervor as they scroll through their feeds. Lastly, we unlock the doors to literary greats, offering practical guideposts to the enigmatic worlds of Kafka and Tolstoy. Whether you're a seasoned bibliophile or a curious newbie, this episode will leave you with fresh strategies to tackle those towering classics you've been eyeing on the shelf.
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Comments? Feedback? Questions? Solutions? Message us! We will do a mailbag episode.
Email: solutionsfromthemultiverse@gmail.com
Adam: @ajbraus - braus@hey.com
Scot: @scotmaupin
adambraus.com (Link to Adam's projects and books)
The Perfect Show (Scot's solo podcast)
Thanks to Jonah Burns for the SFM music.
No, I'm recording the old fashioned way.
Speaker 2Record our Spanish, for to record you and your Spanish, record that I know some Spanish Dime.
Speaker 1What is Dime?
Speaker 2Tell me.
Speaker 1Muchacho Good one Friend. No, that's Amigo.
Speaker 2What does muchacho even means man Like muchacho no hombre means man, muchacho is like an agai, it means a guy.
Speaker 1What kind of what makes me?
Speaker 2Hombre means a man.
Speaker 1Hombre means man, but muchacho means guy. What kind of man would I be looking at that would make me say muchacho instead of hombre. Where's the? What triggers that?
Speaker 2Why would you say a guy instead of a man? Well, I mean, I think if you look at that guy, yeah, it's more informal, but if he's kind of frumpy, like I see, you know that's a muchacho. Look at that guy.
Speaker 1No, but if I see a guy like in a three-piece suit, I'm like that's a man.
Speaker 2And then if I see a guy like frumpy tank top.
Speaker 1That's a guy. That's just guy. He's a guy. But what about, muchacho? What do you like better? Would you call someone? And if you're walking up to a rando on the street in some Spanish country, and I'd say I address them as an.
Speaker 2Am I addressing them? Oh, hombre, but you wouldn't say that. Hey, muchacho hombre, what would you do? No, you don't say hombre to someone.
Speaker 1What do you do? You'd say muchacho.
Speaker 2Muchacho is more like you know, you're kind of being like you're addressing someone, sure, so hombre is like hombre is like the noun, a man Like man, you know.
Speaker 1So it'd be like walking up in America to someone and being like hello there, good man, a man, a man.
Speaker 2You are a man, hello man. But not a man, but like man. Hello my good man, hello good man. Yes, but there is a good saying in Mexican Spanish Un hombre hecho y derecho.
Speaker 1That means Un hombre hecho di hecho Y derecho Y derecho.
Speaker 2Okay, what is it so? It means a man, straight and well, wait, straight and true. Basically, like honest hecho means made made of facts, a factual fact.
Speaker 1A man made of facts.
Speaker 2Yes, Sounds like a riddler competitor.
Speaker 1Look who's coming here. Here comes fact man, man made of facts over here.
Speaker 2He's got a Bill Nye kind of look and then did hecho means straight. So it's like it kind of means like a man who is very trustworthy and has high integrity, A straight shooter. Un hombre, yeah, straight shooter. Un hombre hecho di hecho, yeah. So there's a lot to say though no, it's easy in Spanish. It sounds like a lot when you don't speak Spanish, but it's easy when you get it.
Speaker 2Especially because hecho y derecho. They rhyme. So it's fun. I collect sayings. I like to collect sayings from other languages. Okay, yeah, do you want to hear another one? I'll hear one more. Okay, alles hata en ende, aber divorce hat zwei.
Speaker 1Okay, well, I know, that's German. Yeah, it's German. You said two.
Speaker 2Yeah, yeah, that's good.
Speaker 1Yeah.
Speaker 2Alles hata en ende. Everything is an end. Aber divorce sausages what Sausages Haven't spy? They have two. So everything has, everything comes to an end, but everything has an end, but the sausage has two.
Speaker 1Oh, I like that.
Speaker 2It's like. It just means like it's sad that things are ending. I'm going to make a joke about it.
Speaker 1By talking about sausages. Yeah, German. I think sayings also involve sausages.
Speaker 2Well, I don't know what I should do. The solution on today, dude. There's no more problems left to solve?
Speaker 1No, they're definitely not. We got them, but I don't know what should we. I was outside earlier. It's pretty nice.
Speaker 2Should we? I don't know what should we? What's a solution? What's a problem? Oh, whenever we do this, it doesn't work, though you always have crazy ones. You're like. You're like pets need cleaner teeth. How do you clean the teeth better? And I'm like I don't know, use nuclear power.
Speaker 1You want to shoot a hole in one of my ideas? Yeah, do you want to do a Scott's?
Speaker 2Great Idea Show. I'll try.
Speaker 1I don't know if it's a great. It's a Scott's Modern Idea Show.
Speaker 2Let's hear it Scott's Great Idea Show.
Speaker 1Scott's Great Idea Show. Okay, I was thinking of some way to trick people. So we've got all these like influx of movies and TV shows from other countries where you have. You're watching them in, not your foreign. We just had a conversation about foreign languages. You're watching them in another language. How are you understanding the show?
Speaker 2Subtitles yeah. Because they're not dubbing most of these things.
Speaker 1You're watching a Norwegian show and you're reading the subtitles. Right right right, but you end up reading. That's probably where, strangely enough, there's some people who that's probably the most reading they do in a regular week or in a day, you know, is reading subtitles on streaming shows or movies. So here's what I'm thinking you can create like a literature initiative to sort of take some of the classic books, the classic, the books that don't get read anymore.
Speaker 1People don't spend time reading, like Hemingway and Steinbeck or whatever these important works are John Locke, whatever I don't even know, because I didn't do it, but okay, and you take them and you put those texts in place of the subtitles on some of the more boring movies and shows and you trick people into like reading the works of literature. Yeah, yeah, they think that they're watching a show, but really they're like reading East of Eden and they end up great with having read a book, literary experience.
Speaker 2So they're watching like a Mexican guy in a bubble V costume, like shake up soda cans and the soda goes everywhere and he's like ay, ay, ay, it says his mouth, but below it says the proletariat is the Exactly, exactly, and it's going to be confusing a little bit. Yeah, just a little.
Speaker 1But I mean you're putting the text of the greatest books you know like that you're putting Shakespeare on here, things that people like these should read. So you're going to be a little bit disoriented by it not matching up, but you're going to be wrapped by. Just you're reading the words of masters.
Speaker 2And the visual storytelling of the cinematography will keep you. You think you can resist the greatest stories and literature ever written?
Speaker 1Probably not you know, when you watch War and Peace over the 12 series the 12 series you know like it's going to take a while.
Speaker 2You're going to have to really get into the show, so to the whole of War and Peace.
Speaker 1Yeah, to get all the way through War and Peace. But you know at the end you'll be like Dragon Ball Z.
Speaker 2Dragon Ball Z.
Speaker 1Yeah, you can have them say like this has been a trick. Now you've read War and Peace, so you get mad. You get the mad that they got tricked, but then you kind of leave mad Right, right, right no-transcript.
Speaker 2Not a bad idea. You know, I have a solution that kind of ties into this. Should I do that or should I should?
Speaker 1I no, I think mine might have reached natural. No, that's pretty much it.
Speaker 2Mike drop, I do have a. I do have a. I do have a. I maybe I shouldn't do a serious note, but did you see how AI can now dub things? What do you mean? Like they can take a video of like me speaking in English or anybody you could have, like Biden giving a Speech. You know, president giving a speech. Oh, it re re, reworks, it re jiggers your mouth, and then it actually changes the mouth and it speaks in that, in a foreign language, with your voice.
Speaker 2Yeah, so it sounds like you speak that language and it looks like you speak that language.
Speaker 1Yeah, this, this technology Coming not gonna cause already there, it's not gonna cause any problems whatsoever.
Speaker 2I mean, I think that's the thing about AI, isn't that gonna be good for the world, like if you could watch it, if all the people of the world could watch a speech given in you know, spanish or something which is this. What happened? So the? So we talked about Mille.
Speaker 1Generous version of this, and that would be good, but You've got to be less naive, like you've got to be able to think that there's a larger percentage of people who we use that technology.
Speaker 2It's a way, more of various ways a bad way to use it. You can get people to like say things I didn't say. Yeah, you can fabricate evidence.
Speaker 1You can like Create orders from your like yeah from your military leaders that say I am the military general, I say please nuclear everybody.
Speaker 2Like well they go, well we got it. There goes the world yeah, I think that's kind of what people are worried about. But let me let's compare it to the simpler technology fire.
Speaker 1Much simpler fire, I can make fire, I cannot make a well, you could.
Speaker 2You thought that.
Speaker 1I like you can.
Speaker 2You can burn down a whole city with fire. You can kill people with fire. You can be an arsonist and just burn whole things down. You can do you can do insurance fraud with fire. You can do all this stuff with fire. That's horrible. But people use fire, pop productively to, like heat their homes and, like you know, burn, you know make things and heat up metal and then form the metal into things. And you know People use fire very productively and there's a lot more incentive to use it productively than there is to use it negatively. And to use it negatively there's a bunch of police forces that prevent you, like stop you from doing that.
Speaker 1Right and they use. They use tiny little fires that they've Encaptured into their like right metal barrels that they hold in their hands and people on their hips. So everyone's using? I mean, I know fire gets used, yeah yeah, so I mean it's the same way.
Speaker 2I mean, technology has dark sides and danger, but it also has positive sides and good things. But this one, for this went viral. A couple weeks ago at Davos, the, the president of Argentina, the new one we talked about, javier Millay, who's the kind of radical right, a radical libertarian oh, I'm a listener, I know all about it yeah so he gave a speech about I mean his speeches.
Speaker 2I think completely I don't. I didn't really like it because he's misguided about things, but Because he's pure libertarian, I mean you don't, you don't really understand the world if you're pure libertarian.
Speaker 2Yeah, but but, but it was interesting because that somebody, somebody you know Turned it, turned into English and then they put on YouTube and it was demonstrating the AI and Getting his speech a huge, a much wider audience. You know millions of right after I feel it. I think it had 10 million views or something. So, yeah, many, many millions of people heard his speech, which was basically like a kind of Margaret Thatcher, like, oh you know, communism is coming or whatever, right, but it was, it was, yeah, it was kind of it was pretty interesting thing, but but. But, but I do have a, I do have a solution that we can do around this sort of okay, okay, okay, the solution is advertise education.
Speaker 1Advertise education yeah, yeah, so yeah go ahead.
Speaker 2Just from that. What do you? I mean? Just just from the words what do you believe.
Speaker 1Advertise education like Making it ad campaign to make get people into the idea of getting smarter. Yeah, yeah, okay, okay, so I so I read some interesting research.
Speaker 2This was a couple years ago, but I'm sure we can look it up and find it again and someone was. Someone was saying okay, dollars for donuts, how much.
Speaker 1There's a campaign there's a, okay, let's go do that. I think that's the the basic function of every donut store Works on the principle of dollars for donuts.
Speaker 2That's right. So dollars for donuts like like, how much bang for the rear buck can you get? Okay, we want to improve it. Let's say we want people to get more education. Okay, like, let's just say we want people to finish high school Wacky idea.
Speaker 1Yeah, let's say we want people to be.
Speaker 2Let's just say the government looks at it and says dang, for every time People get more education we make way more tax revenue. You know the economy grows like. We have less crime, less poverty, more safe families, more safe neighborhoods. Education is just like a universal good. But say we're not like a darn bad socialist country where you just make it free and like Give as much of it as people want. Sure, that would be horrible. Let's.
Speaker 2I feel like a lot of the solutions are becoming like right wing solutions to problems, because we can't get left wing solutions, so we have to come up with the right wing ones.
Speaker 1So here's a let's not do that. Well, I mean at least.
Speaker 2Well, yeah, I mean I'm. I'm in favor of just the more social, you know solution, but that doesn't seem to catch in America. So we've got to come up with, like other solutions, that that everybody can get on board with Right. That's the problem with democracy and the opportunity the opportunity on the problem.
Speaker 1In the analogy of the wings, I mean like you see, all those birds that fly really well with both two left wings or two right wings, maybe there's a balance. Oh yeah, there you go.
Speaker 2It's still because people get so entrenched, you know, but actually the whole premise of the system is to not get entrenched but to come up with new solutions that everybody can get on yeah you know like rank choice voting 90%.
Speaker 1I love it. I still like that right and left.
Speaker 2It's great. So here's a solution that maybe right and left people can get in part with, yeah, which is, instead of saying, oh, schools free because the government pays for it or whatever and maybe people don't want that, the research shows that if you invest like $100, you know whatever on a certain amount of money and you invest that in like training teachers to be better teachers, people get like less than a 1% more education.
Speaker 1It's a very small because it's very expensive, Not a high return.
Speaker 2Not a high return. And if you invest that same money in like new educational materials, like new textbooks or new like educational videos and stuff. It's a little more than teachers, because it kind of can be given out for easily people and use, but textbooks are a classic quagmire of people don't.
Speaker 1Yeah, people don't.
Speaker 2You can make better textbooks that are more active in gauge learning More evidence.
Speaker 1So textbooks, that's more effective. It's a little more effective than training teachers.
Speaker 2You're not impressed by how the efficacy of but if you ask somebody on the street, how do you improve education, they'd probably say train teachers or pay teachers more. Or they'd say make better educational materials. Right, that's like what people say. Okay, it turns out.
Speaker 1Turns out it's get better kids. Get rid of those crappy kids Just flush the bad ones.
Innovative Education Advertising Strategies
Speaker 2No, no. It turns out that if you invest that same $100 or whatever, that same pot of money in just advertising to people that having an education will make their lives better and get them what they desire in life more, it's like a many times multiple to their A good, old fashioned propaganda campaign?
Speaker 1Yeah, exactly. Well, just advertising Like what we do for Doritos.
Speaker 2Doritos aren't good for you, but we allow Doritos to produce how many millions of dollars a year they spend on convincing people to eat Doritos.
Speaker 1Well, I mean, this is being released a few weeks later, but right now we are one day away from yeah, Super Bowl Sunday. Biggest advertising bonanza that we have in the year I know.
Speaker 2So the government should seize or just pay for one Super Bowl ad.
Speaker 1No, that's the wrong one. Why not? I think I would spend like so what Everyone's seeing it.
Speaker 2It's the best place to do it. But that's the one where you want like stars and like special effects and you don't want just to see like hi, I'm the Department of Education. Why would you do that?
Speaker 1Why would you make that the?
Speaker 2Welcome to the Department of.
Speaker 1Education. By the way, school is cool School is cool. I'm staying school. I gotta tell you I'm the head school person.
Speaker 2I think it would fly if you got Francis. What's his name?
Speaker 1Francis.
Speaker 2Ngano, no Bacon. What's his name?
Speaker 1We went where it way different places Bacon, though, what's his name?
Speaker 2Kevin Bacon. Kevin Bacon Wait a minute, dressed up like the education guy you were going for. Kevin Bacon, francis Bacon's a painter. I love yeah.
Speaker 1I love the painter. Do you know, francis Ngano?
Speaker 2No, he's a gigantic.
Speaker 1He's a UFC heavyweight champion and he just recently fought Tyson Fury. He's like a massively scary dude. He punched one of the jackass dudes in a cup in the jackass movie.
Speaker 2Oh Francis, oh God, but he had a cup on. Yeah, it's really great.
Speaker 1It was the cup test.
Speaker 2It was part of the oh God Part of the test of the cup. Oh God, you really elevated us to the jackass movie All right.
Speaker 1So how would you do an advertisement? Well, advertisement.
Speaker 2Well, I mean Advertisement there, you go there, you go. I just invented that advertisement, copyright advertisement, copyright advertisement, copyright advertisement. Not cut, cut, but copyright, copyright. So I think I think Well, francis Bacon, no.
Speaker 1Kevin Bacon.
Speaker 2Kevin Bacon. Kevin Bacon, dressed up as like a nerdy school superintendent, being like stay in school kids with like a, and the screen is like shrunk, like it's night, like it's a, you know, like an old TV that just was in color and it was like old fashioned. That'd be pretty good. That would go viral. People would think that's cool. Why Kevin Bacon?
Speaker 1Because he just is funny. It's funny, but kids don't know who. Kevin Bacon is You're advertising educated, are you? Wait? No, you can advertise it to everybody. Are you advertising to the parents or to the students? Oh, that's a good point. Okay, so you're advertising to the students.
Speaker 2I don't know, you just make it, it doesn't? I don't know exactly.
Speaker 1I leave it to the advertisers. What do you think? The person you're using for high school is going to be different than the person you're using for first grade.
Speaker 2So you're trying to get high schoolers to watch, to go to more, to go to college base. That's the big thing is.
Speaker 1The high schoolers. The high schoolers did not drop out. For high schoolers you got to be like it's not cool. What you don't want Go to school, and then they'll go find it.
Speaker 2Screw you.
Speaker 1I'm going to school as hard as I can. Also, you all got to get a doctorate.
Speaker 2I don't know, what do you think? And then they end up, they go.
Speaker 1I got a PhD in reverse psychology. And now I see what you did and I'm a little bit upset and Game working noise game.
Speaker 2Phd in reverse psychology, or did I? The worst thing you could do is have it cut to Taylor Swift being like go to school, and then cut to LeBron James being like staying in school is cool and then cut. That would be the stupidest thing. You have to do something like more funny and exciting and like that viral.
Speaker 1Yeah.
Speaker 2So I don't know what do you do. What do you do? How do you get something that then the kids, the kids on the TikTok?
Speaker 1There's only one Going crazy. There's only one correct answer Bring it. You have to have Mr Beast conduct a contest where one person. Everyone goes to school and one person wins $500,000. Exactly.
Speaker 2Whoever stays in school the longest, that's a good idea.
Speaker 1That's a good idea, whoever stays in school the longest gets $500,000. People are like 75.
Speaker 2They're like my fourth PhD.
Speaker 1My fourth PhD A pottery class, please, mr Beast's money is almost mine.
Utilizing Mr. Beast for Education Promotion
Speaker 2Yeah, that's a good idea. Actually, Mr Beast could be involved because he has done like charitable things like small things in the past and he cares about reading and learning and stuff I've seen him do.
Speaker 1Anyone who doesn't know this is a YouTube Like the YouTube most famous. Yeah, he's the biggest YouTube and he makes these videos that are very engaging or compelling, where it's like the premise is some sort of wacky premise, like I did this crazy thing or I gave away, I'm giving a contest for this much money and it's for subscribers, so he gets lots of subscribers and that brings him lots of money, which he then channels back out. It's a cycle.
Speaker 2Yeah, it's a building cycle, but he also did charitable stuff, like he made videos of people. He goes to countries and puts water into places.
Speaker 1He's done. Yeah, he builds wells.
Speaker 2But recently he did Curing Blindness.
Speaker 2Whoa yeah so there's a surgery that's like I think it's cataract surgery or some surgery that there's like something like 20,000 or 20,000 or 200. I don't know the numbers, but there's some number of. I mean, to me it's completely unconscionable that this happens, and to him too he said it online, he said it in the video. He was like why doesn't the government just make this surgery free? Like, why doesn't the government just pay? It's so much better to have people not be blind. Like just the economic value that they create over the next few years will be way more than just the cost of this surgery.
Speaker 1It's funny to see people stumble onto the idea that for profit healthcare may not be. Maybe this is not the right. Maybe do it. The ideal world.
Speaker 2But anyways. So he paid for people to have these surgeries and then he made videos of, like, the bandages being unwrapped and they can see and it's like this amazing thing. And then there was blowback against him when he was like, oh, he shouldn't have made this is like poverty porn. Like he shouldn't have made these. And then there was reverse blowback, like are you crazy? He's curing people's blindness. Like how can you possibly be against?
Speaker 1that Everyone has to have a take now. And the only way to have a take is to read what's going on and go the opposite Like to Zag I would be pissed if he were like a totally inauthentic character.
Speaker 2But I have a feeling and when you watch his videos I feel like he's a very authentic.
Speaker 1He does come off very unlikable. Yes, he's not scammy, he's not trying to trick anyone, and I can watch him with my 10 year old kid. Yeah, and it's fine. He's great, it's silly and it's fun and he's got a great little cohort of bros that are hanging out with him and they're all cool and chill and you can do some sort of silly games that have people like Staying it's out of. Yes, we're just offloading the idea, yeah.
Speaker 2Mr Bees, do something. You know the best thing would be get someone else to have the ideas. Well, they could pay him a lot. I'm sure he'd be happy to be paid to make a Super Bowl commercial right you know, welcome our new Department of Education chair, mr Beast. Yeah, that we should do that. He's like all right, every kid. But even if it's not a Super Bowl commercial, honestly just putting up like Like you're in the bus and you look up and there's these cheap ads on the set edge of the bus.
Speaker 2Yeah and they're often for like a particular school. Yeah, like this you know extension school or this you know thing. If it were just an ad that was like Do you want to achieve your dreams? Stay in school. Like school is the way to do that get a masters, get a gosh, get an associates.
Speaker 2Like there's always more you can do, kind of like a got milk kind of thing, like it's just like an awareness campaign. Like milk doesn't need. You don't need to learn about specific milks, you know milk is out there, right. So all you need is to remember that milk is a thing, and so they did the got milk, you know. They were, it'd be the same thing you just need to be like look, there are ways to get more education, go for it.
Speaker 1You know, go for it might be pretty good.
Speaker 2Anyways, I don't know something, something where some, where people can just like center around that.
Speaker 1And then you want to get smart.
Speaker 2go for it, yeah and you could really tie it to people's real dreams, you know, like really their dreams. Like do you want to, you know, like I don't know, support your family better, get more education, like do you want to, you know? Anyways, yeah, I think that'd be. I think that'd be. I mean, I it's not just what. I think the data is like very clear. Like we spend every year, there's like hundreds of millions of dollars spent on, like training teachers and making textbooks.
Speaker 2Okay, and it's like we should just take like one-tenth of that and it would have an. It would have a greater Effect on improving education.
Speaker 1Work on them, work on the marketing.
Speaker 2Yeah, yeah, and I thought you can even do it as a charitable thing.
Speaker 1They definitely put Z like next to zero effort into it, because it is a public right and it's a right. Thing. It's like you go to the school, that's there, you don't have to advertise. Right right, the fire department doesn't advertise. You know what? I mean, so they're like it's just a thing, but yeah it would get people more jazzed and get like maybe change the attitude toward Toward education, because right now the attitude toward education it's low, it's bad, right Disable, yeah, it's not good.
Speaker 2And why is? Why not? I mean any. If you had it a product, any product and you were like we don't advertise, it doesn't matter how big of a product you are, if you didn't advertise, people would be like no one's gonna use your product.
Speaker 1We are Oreos advertises.
Speaker 2Oreos have already made the best cookie in the world Give no bar none.
Speaker 1Wait a minute, hold on. Is that a check from Oreos in your pocket? And then what is going on? Everyone knows that money.
Speaker 2Everywhere in the world anyone can identify Oreo. They're the most iconic, best cookie in existence and they still right they spend so much money on.
Speaker 1I still write their name on every cookie and they've written their name twice, four times.
Speaker 2He both sides twice.
Speaker 1Oh, I didn't.
Speaker 2Oreo, oreo doesn't say Oreo or say Oreo cookie. I don't know. We'll have to do some research. Yeah, but at least twice, because it's on both sides. Yeah, it's on both so they are totally advertising, even though they're the so. So it doesn't matter how big you are, it doesn't matter how universal or ubiquitous, nothing. Coca-cola Everyone knows Coca-Cola every day. They spend probably a billion dollars a year just on Coca-Cola Advertising you know how expensive it is to train polar bears.
Speaker 1Right, amazing, you got amazing.
Speaker 2And those polar bear trainers.
Speaker 1They are chance. It's harder and harder every year to find polar bears. You know we talk about the climate issues.
Speaker 2It's true is keeping climate. Everybody we're gonna lose those ads.
Speaker 1Yeah, so we, we advertise education. We know get in touch with the person in Netflix and we have them switch around the subtitles on their you know.
Speaker 2They're most their least interesting show. In that order yes and then.
Speaker 1Step three profit question mark and then step for profit.
Speaker 2Yes, yeah, yeah societal benefit. Yeah, I Don't know how to get people to read those books. I read them. I've read them most of them, just because of my education. But yeah, it's. Yeah, I don't know how to get people.
Speaker 1I think there's a Same solution. We'll get mr Beast to put like a hundred dollars in every book and then put them in libraries, and then we'll get people to read.
Speaker 2I do I have a solution actually for this? Okay, besides mr Beast, putting a hundred dollars in library books, that's a pretty good idea.
Speaker 1Oh yeah, well, we could just use mr Beast money and fame and just use that to do it.
Speaker 2You know, mr Beast could do it as a Willy Wonka chocolate factory thing where he puts a bunch of he's done a lot of chocolate, oh yeah, does he do a gold?
Speaker 1ticket. He did it Well. He, like he made one of his videos, was making a chocolate factory and then he had a bunch of people come through it and One person was one it at the end.
Speaker 2But what he could do is he could say I've put 10 golden, golden tickets in Books in the public libraries of America. If you find them, you get to come and be on a video with me and you have a chance to win a million dollars. Kids would be like I mean it would be a Kids would be ripping apart libraries. Not just kids adults would go in and just be like ripping apart libraries.
Speaker 1Yeah, that would maybe not be the best.
Speaker 2I think librarians would Maybe it would have to be more involved. It would have to be like go on this platform and write a summary of the book that you read but then they just have AI do it. Wait, I have a solution for getting people to read really complicated hard books. I have a theory. What is it? Pictures, I think yeah pictures? No, I think there is. I think that there isn't people who are highly like literate like moi, comme moi.
Speaker 2Wow, yeah, wow, if you've read a lot of these books, you actually know that there are like starting points.
Speaker 1Wait, hold on. I think if you've read, any books.
Speaker 2you know that Not the beginning of the book. No, no, no, no, it's kind of packaged very-.
Speaker 1That's not what I mean. Very intuitively, that's not what I mean, and you know it. Once upon a time, this seems like a pretty good starting point.
Speaker 2It seems like the beginning.
Speaker 1Hold on a second All right.
Speaker 2So there are a lot of what's this?
Speaker 1about new starting points in books.
Speaker 2So like if you were like hey, I want to, you know, like hey, I've heard the word like Kafka-esque.
Speaker 1Right.
Speaker 2I want to like read a book by Kafka, right, you know? Just cause I'm curious right.
Speaker 1Hey, my dumb friends were like insulting me and one of them said I was like Kafka-esque or something.
Speaker 2I don't even know what that means. Your dumb friends are very Wow.
Speaker 1Okay, I have a lot of dumb friends, with like one real nerdy one, yeah, yeah, it was that guy.
Speaker 2And also, what did you do to earn Kafka-esque as a moniker? That means you're really like weird.
Speaker 1I was scuttling around the ground like a little bug or something Whatever.
Speaker 2I was going in and out of doors that were multiplied by mirrors, throughout an entire castle of infinite mirrors.
Speaker 1I don't know why that was Kafka-esque. I was waking up in the morning and inhabiting a completely new form.
Speaker 2It was, it was like and my bro was like it didn't even make sense, dude, you're so Kafka-esque, so what does that mean?
Speaker 2And I was like what Ugh? So yeah, so you could read the metamorphosis, but I even think the metamorphosis is kind of long and somewhat confusing. But you could read the metamorphosis as an entry point, but like there's other ones that you could read, like the hunger artist is actually where I would start. Thought you were going to say the hunger games, no, the hunger artist. Okay, hunger artist. That's a short story by Kafka. That's very short and like very readable.
Speaker 2Cause it's just about a guy who doesn't eat in the circus and then he presents his body as like super hungry and people call him the hunger artist and it's just like a freak show. Not the story but it's interesting Cause it like says all these things about, like, like people's, you know, perversity.
Speaker 2I mean it's Kafka-esque, so it's sort of perverse but it's also kind of deep and profound to think about, like art and how. What is he saying about artists as a kind of self sacrifice? Do artists like sacrifice and are they freaks? Cause we sometimes think artists are like great, but he's like artists are freaks that are in the side show you are just starving themselves. It's pretty interesting. It's kind of provocative, Interesting.
Speaker 2So it's a really good story and it's not, you know, violent, Like a kid could read it. It's just about a guy not eating, so sort of. I guess it's sort of weird, but it's. You know, it's Kafka-esque, it's a little bit morbid, a little bit weird, but it's. It's a good place to start and if you read that now, you would be like I can read Kafka and you might have some more strength. And then there's I think there are other short stories you could read, but don't start with, like, the penal colony. It's a very strange book and it's hard to read and don't start with it. But you could build up to it if you wanted to you.
Speaker 1Got like. You got like training wheels, kafka, yeah, and every author has this and even every genre has this.
Speaker 2So you could say like, hey, I want to be like able to read like Tolstoy's War and Peace, which is actually not a very hard book to read.
Speaker 1People think it's hard, but it's not, it's just thick, it's really thick.
Speaker 2Yeah, it's thick, but it's always Harry Potter and it's not that hard to read. Harry Potter is thick. Here it's, yeah, so thick.
Speaker 1What? Harry Potter is thick. So what you're saying? If you can read one, you can read the other.
Speaker 2Yeah, if you can read where Harry Potter, you can read War and Peace. It's not. It's not hard to read, are?
Speaker 1there dragons in War and Peace.
Speaker 2Are there cannons? Okay, they're kind of like dragons.
Speaker 1They kind of spit fire you probably want to be like you know, I probably want to be like 16.
Speaker 2I'd be older than 16 to read War and Peace, not for because of any. It's not like sexual or I mean there's some violence, people get blown up by cannons and stuff. But but I mean I would just say because the themes are kind of more grown up, you probably won't be interested in it if you're like 10 or 12, but if you're like 16, 18, you could read. There's some really interesting like 16 so what your characters?
Speaker 1How do we get? What's your entry way to so with one told story?
Speaker 2so with Tolstoy. There are some Shorter books you can read and also short stories that he wrote that are more interesting, maybe for like a younger person. Like there's a collection of his short stories and called boyhood, youth and Adolescence and it's just vignettes. Is that the same thing three times boyhood, youth, adolescence? I think they're key.
Speaker 1Considers them younger, older, older, older okay, okay, he's getting into a adult.
Speaker 2Youth is like in between being a boy like those are three, seven, yeah, no, no, it's boyhood yeah and then, and then each one is like a little story about like being a boy, what it's like to be, not a boy in a Gendered sense, but just what it's like to be a child as a boy. And then what it's like to be like a child, you know, like a youth as a boy, and then one, yeah, an adolescent and and they're very Poignant and like very beautiful and because he has an incredibly developed like emotional palette as a human, like Tolstoy was writing in Russian.
Speaker 1Originally. Right, okay, so these are all translated 18 1890. It's not because you don't think of Russians as being like very to warm, warm, like Descript. Yeah, yeah, he is, he is yeah, he's extremely Like.
Speaker 2He has an extremely profoundly very Variegated sort of emotional palette and a deep empathy and compassion for for human, the human experience. And so you can read these little vignettes and they're about boyhood, youth and adolescents, so young people could read them and get accessed and then they could be like huh, maybe I'll try worn piece and I'll read it like Harry Potter. Also, we could release worn piece in three volumes, right, and it would feel like more doable because it'd be like three Harry Potter's hold on a second.
Speaker 2You know you could release it in three volumes and then it wouldn't be scary, it wouldn't be so thick. Have AI go through and re Formulate the text of war and Pete like where it says you want oh Harry, I don't know who's Napoleon, right, voldemort? And then that's really just change it so that you get you get you know To three chapters in before you go wait a minute with. This is a Harry Potter and.
Speaker 1Russian Revolution. You know, like that's not a, that's not a real Harry Potter book. And then they that's funny, yeah, and then that's your hood.
Speaker 2You could do that because you can break trademark law for farce. So this would be farcical.
Speaker 1It's over a hundred years old anyway. What's the?
Speaker 2but I'm saying the Harry Potter trademark, oh sure that the ones with lawyers who would definitely try to kill you if you did this.
Speaker 1There's no massive. Oh god, the troll, the.
Speaker 2Tolstoy estate is coming for you, man.
Speaker 1You know how litigious war. Peace before they get there really into war?
Speaker 2Yeah, but yeah. So this is something that's an unrecognized reality of books, which is that there are entry points, like if you want to read Plato Plato's dialogues, which is hard to read, you know there's an initial dialogue you should read, which is the mean oh. I think the mean oh is one of the most easy to read dialogues, or maybe the apology Okay, the apology or the mean oh are probably the two.
Speaker 1Sorry, I haven't read that one.
Speaker 2There's two of them. But yeah, the apology, I haven't read that one. I'm sorry, it's okay, I forgive you. I forgive you, I accept your the apology. The bad man.
Speaker 1Yeah.
Speaker 2Sorry. So if people are like Plato and then they just like open up some random Plato, it's gonna be go way over the head, it's gonna be really hard cuz, like jumping the deep end, or if you try to start with the Republic, or you try to start with like the Theotidas, which are like extremely weird Dialogs yeah, don't start with the Theotidas. Yeah, T T Is no, no, yeah, don't start with that.
Speaker 1Kid me. Anyways, so this guy over here start with theotidas. What if?
Speaker 2there was even just a published list of entry points with their like branching sort of Progresses that were recommended like almost like a, like a, like a level one, level two, level three, right up into the debt or down Into the depths of like difficult literature and history and you know, you could really get people, could really, you know? No, well, of course you're. You're starting at a level five book. What are you doing?
Speaker 1go to level zero if people can remember what order to watch all the Marvel movies in. Then they can for sure, figure out like the order of Plato works to do it right right not do it right and not start On level black diamond. You know I mean and fall over and break Maybe we should do it like ski.
Speaker 2Yeah, should be. It should be the ski slope.
Speaker 1We should use the same ski slopes. Yes, one black diamond to black diamonds, the most logical.
Speaker 2But it's, it's, it's not. It's completely international Right. It's not Arabic numerals.
Speaker 1Oh, those are Arabic numerals. They're Arabic do you think there are places where Arabic Probs.
Speaker 2You're gonna get canceled.
Speaker 1No, but even you gotta have. Even in China, where they're not using Arabic numerals, they use, your them a three. They're like, I understand, oh, oh yeah, everywhere you know. They're universal numbers, arabic numerals. Who's not reading Arabic numerals? And everybody. But I'm just saying it's just Arab culture, nope green circles.
Speaker 2I don't know. One, two, three, four, five. I feel like it's cooler to like a symbol. This is just an orange squiggle. I'm really lost now. Yeah, I don't even know. All right, we got a bunch of solutions, mostly education.
Speaker 1A little hodge podge yeah your subtitle?
Speaker 2What is your idea called?
Speaker 1Sneaky subtitles. Sneaky subtitles, of course, mine's advertising education. Although if you call it sneaky subtitles, it kind of gives away the game.
Speaker 2I guess mine would be advertising education, and then the other one was, I would call starting points, perfect, yeah, well, there we go. A little hodge podge for your. Thanks for listening. All you head heads, all you head heads.
Speaker 1Yeah, all you head heads out there. Yo, thanks for tuning in. Solutioners, come back.
Speaker 2Same time, same time, same Ed. Ed pod, we're the Ed bros oh great yeah oh welcome for the Ed bro show Well brought to you by Mr Beast and Jackass, the Ed bros Great.
Speaker 1It sounds kind of like what we that's actually was. Actually. That's how someone would actually neg us. They'd be like these Ed bros, bro, shut up, don't call me that.
Speaker 2Oh, that is what we are, though it's sad we go home and cry Like you got me man. We open our play dough, the tears just go on the page. See you, guys, next time, all right, everybody, oh yeah, this is solutions from the multiverse.
Speaker 1I'm out, no.
Speaker 2I'm Adam.
Speaker 1I'm Scott.
Speaker 2All right. Every week we bring in this too late. This is too late because multiple solutions.
Speaker 1Yeah, multiple solutions.
Speaker 2You can put this at the beginning.
Speaker 1This could be the opening multiple solutions from the multiple verse Solutions from the multiple, multiple verse.
Speaker 2Actually, solutions with the multiverse is already really long.
Speaker 1That's a really long name.
Speaker 2We were just going to call it solely Moli oh that could be the shortening solely Moli solutions on the multiverse. So we thought SFM, sfm or solutions FM.
Speaker 1Yeah, well, that's how you greet each other. You go solely Moli, every Moli. That could be the way we got to catch phrase. We did it. That's it. If nothing else, this could be the beginning, though. This is the beginning. Okay we'll see, All right everybody. Enjoy the rest of the podcast and also and also see you later. Bye.
Speaker 2Goodbye, whatever it is.
Speaker 1Yeah, scott's great idea show, scott's great idea show.
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