Speaker 1: 0:00

Good morning everyone. I had my decaf coffee, so I'm decaffeinated. Now Nice ready.

Speaker 2: 0:08

Well you say good morning everyone. But I noticed that for one of us. It is 6 in the evening, 6.30 in the evening. I've Googled what time it was in Austria right now.

Speaker 1: 0:20

I was going to say are you Jason Bourne? How do you know that? I was going to say are you Jason Bourne? How do you know that? If?

Speaker 2: 0:24

I was Jason Bourne. I would not be allowed to tell you, but I'm just a guy with Google. So we are talking to someone in Austria. Wait, I mean, we just said we were going to banter, that I stopped doing it immediately.

Speaker 1: 0:39

That's okay. It was just a short banter, very short. I started like a coffee thing, didn't go anywhere.

Speaker 2: 0:47

Well you wish me a good morning, and I and I well, I dropped the ball immediately Cause someone said good morning to me and I immediately was like no, no, I will not.

Speaker 1: 0:54

You know there's. They say there's two types of intolerable people in the world politically correct people and technically correct people. So who's?

Speaker 2: 1:05

making this list? I think I definitely.

Speaker 1: 1:07

I'm in the technically correct. That's my intolerable type.

Speaker 2: 1:10

Well, I was gonna say I might. I might add a third type of people to this list, and that's people who make a list of intolerable people.

Speaker 1: 1:16

Yes, there we go, so I get to be in part in two circles of that. Yeah Well, yeah, let's introduce our guests. So welcome, tanya, do you want to say hello? Where are you coming in from? Scott kind of gave away a little bit of the game.

Speaker 2: 1:37

I'm sorry about that. Well, let me start it properly here so welcome everyone to Solutions for the Multiverse, another episode. Thank you for joining us. I'mott maupin, I'm adam bros and we are here every week with a new solution from adam's brain to you, and I am just trying to get in the way and muddy it up as much as possible. But today we have a third person, we have a guest, and today our guest is tanya warter t. Welcome to the show.

Speaker 3: 2:05

Welcome everybody, hello, and I gave away earlier where you're coming in from, but we're talking to Tanya from Austria today. That's right.

Speaker 1: 2:16

So, tanya, you have a very special thing that I found and I said this is a solution from the multiverse. I got to reach out to these guys, but first I put it in order, and so I got my order and I started to use them and I loved them and I couldn't but reach out and say you guys got to come on the podcast and tell us about this special thing. Do you want to tell Scott and the listeners what you guys make?

Speaker 3: 2:43

It is so great that you love what you got because, um, to be honest, it was not my idea. This product site, the idea for this product, um, was from the, the inventor of this. Uh, we're talking about socks, these, these socks, um and these socks totally new socks, I love them and they have a very special shape because all socks normally you get in the shops have a kind of trapeze shape in where the toes are right and um, their feet are not symmetric, and so why are socks?

Speaker 3: 3:28

that was the question, and then that was the reason why we started to invent socks with a foot shape very cool.

Speaker 2: 3:37

Yeah, I didn't even think my socks are just a big two. They they are not signified, but, like my shoes, I don't wear just two shoe. You know like, I wear a left shoe and a right shoe, so why not a left sock? Oh, now I'm jealous. Adam is holding up a pair of socks, which are obviously tiny socks that we're talking about, and they are different left and right, and now I'm I don't. Now I feel like a real jump with my socks the heel is different too.

Speaker 1: 4:05

The heel really turns. It really turns, so it's I. I basically think of it as, like regular socks are just like a tube. They're like a tube and then your foot, your foot, kind of deforms the tube. I mean they call them tube socks that's right, that's the thing, and so your foot kind of deforms them into your foot shape, but these are actually made to be your foot shape when you start. Okay. So, adam, catch me up. They're different, it feels different. It really does. It's like night and day to wear them.

Speaker 3: 4:38

Yeah, your toes have space now and they are roomy for the toes and that's the complete difference. And the important thing is that the big toe is really in line with your feet, so nothing like squeezing your toes, or so.

Speaker 2: 4:59

That's a fundamental new thing. Adam just held his foot up to the camera. With my sock. I've got a little extra if you put on a stocking cap, his foot up. Yeah, adam just held his foot up to the camera. You don't have one of those like with with my sock. I've got like a little like extra. Like, uh, if you put on a stocking cap or something, you have like a little extra stuff on top. It's like on my foot but yours. It just kind of looks like a really comfortable.

Speaker 1: 5:15

I'm jealous now I don't I wasn't ready to feel jealousy this this morning yeah, they feel so what I'm, what one thing I've noticed from wearing them for a few days is and you guys say this on your website too oh, the company's name is Plus 12 Socks.

Speaker 3: 5:32

Plus 12 Socks.

Speaker 1: 5:33

And we'll put a link in the notes. Absolutely Einfach, nur gerade, simply straight.

Speaker 3: 5:39

Line with your feet. Yeah.

Speaker 1: 5:41

Simply only straight.

Speaker 2: 5:43

Wait, did you just say plus 12 socks in austrian?

Speaker 3: 5:50

yes, we say it. Well, how do you say?

Speaker 2: 5:52

plus 12 socks in english, oh yeah, yeah, get out of the way, adam. I want to hear tanya say yeah, but there's.

Speaker 3: 5:58

There's a serious background why we invented these socks, because we are a research team and in 2005, I think it was, we had a scientific project with the ministry of science here, or we even had two projects, and we've been measuring children's feet and their shoes and we're checking if the shoes fit properly or not and what we saw is that the three to six-year-old children had about 75% of them had croc big toes, so had an angle, and that was mainly because they wore too small shoes. Yeah, and when we measured and measured, and measured and we took a look at the socks and it was like they look strange because they don't have the shape of feet. And then we started to measure children's feet barefoot and with socks, and make a guess are their feet longer if children wear socks or not?

Speaker 1: 7:11

shorter, sure with socks, if they wear socks it pulls their toes a little bit, and shorter, shorter. Oh. So their shoes were too small because they were wearing socks.

Speaker 3: 7:22

Socks weren't expressing their actual shape of their feet properly, wow, okay we were really surprised because we thought, okay, there is all this tissue of the socks and if you wear thick tennis socks or so, the feet should be longer with socks than without socks. But they were were not. They were even shorter. And that's why we thought, okay, we should not only talk about shoes like barefoot shoes or minimal shoes. We should also talk about the socks you wear with barefoot shoes, for example, because if you have barefoot shoes with so much space for your toes and you were wear normal socks, it doesn't make sense because then you're ruining your everything you get from the shoe.

Speaker 2: 8:13

You're just giving up again with your sock.

Speaker 3: 8:21

That makes sense, okay, maybe. Yeah, we did have x-rays with feet barefoot and with feet in the comfortable but normal socks, and what we saw is really a huge angle with the big toe.

Speaker 3: 8:37

So if you know how many hallux valgus operations we have right now, this is one of the reasons why so many people suffer from um hallux valgus and foot problems when they get older and older and, regarding that, I think 98 or 99 percent of of the children are born with healthy feet, and when you're old, I don't know, maybe 40 or 30 percent of people have healthy feet, so it's good to look at them I just I, I looked up how it's.

Speaker 1: 9:16

Do we both look up how?

Speaker 3: 9:17

you do how it's followed this.

Speaker 1: 9:21

It's a great word. I sounded like I was like do we is a vampire attacking people's feet?

Speaker 2: 9:25

well, I think I've been looking at this. I think this is something my mom did surgery for, like later you know like it's called a bunion, just a bunion well, I feel like we had talked about it or something called hammer toes. Maybe that's a different thing, but yeah, where?

Speaker 3: 9:41

you're different.

Speaker 2: 9:41

Yeah, that's different okay, but bunions are very common but I'm looking at a picture of this hollux valgus and, yeah, it looks like the, it looks like the toe.

Speaker 3: 9:49

The big toe takes a turn where it's supposed to go and then goes in right weird so the right toe goes to the right side and the left toe goes to the left side and, um, yeah, then sometimes the the big toe is above the second toe, because this is such a disform, disformity, yeah yeah, yeah, deformation deformation yes yeah, I'm sorry for my english.

Speaker 1: 10:17

No, your english is awesome. It's so great yeah.

Speaker 2: 10:20

So you saw this and you thought, okay, we can work on this by changing the sock. And then, oh nice.

Speaker 3: 10:30

Yeah, first we thought about, okay, we have to make sure that children wear shoes that have enough space, did this measurement and we did press releases and educated parents to really look at the space of the shoe, that children have at least two millimeter, 12 millimeters space in the shoes. That's why it is called plus 12. You need 12 millimeters of space in your shoes. And after all the research and educating parents and so on, we came to the topic that we thought, yeah, why not making socks? Because barefoot shoes were already invented, but this was somehow the missing link nice?

Speaker 2: 11:23

yeah, because if you can't fully get the benefits of the barefoot shoes, what? So? I am bad with shoes. I just wear big converse shoes. What's a barefoot shoe? Help help me understand where. What is it? What makes a shoe a barefoot shoe?

Speaker 3: 11:38

I guess there is no clear definition about it, but what we define as barefoot shoes are shoes that really have foot shapes, so also a lot of space within the toes so that shoes are not narrow where the toes are. So what looks nice, maybe for women's shoes especially, but it's a question of the doses. You should not wear these shoes too much during a day and we have, yeah, a huge trend for these barefoot shoes almost no sole, so you can feel the ground and what you're walking on and you have much space for your toes. Yes, that that's what barefoot shoes are.

Speaker 2: 12:26

Yeah, I'm looking. It seems like a very minimal shoe that's kind of more foot-shaped than what I would say shoe-shaped, you know? Okay, right on.

Speaker 1: 12:35

Exactly. Yeah, I've heard one of the definitions to a barefoot shoe is like your heel is on the same level as the ball of your foot. Like most padded shoes, you're actually at a bit of an incline and that also will crowd the toes because the weight is even oh sure forward, and so the truth. So you have to make sure there's a name for it when it's totally level.

Speaker 3: 12:57

I don't remember what it's called, though it's like zero yes, I only know the german term, but but that's true. Which?

Speaker 1: 13:05

I'm sure is fantastic. I'm sure it's about a word about this long.

Speaker 3: 13:10

No, it's short, it's called Sprengung.

Speaker 1: 13:13

Ah, sprengung Nice, Like explosion. I thought it was going to be like heel, flat, toe-ness. I was looking into getting some barefoot shoes and I want to get. I want to get them. But one thing I also found is that you can get regular sort of padded shoes but that just have a wide toe box and achieve some of the same things. Cause a lot of times, cause it doesn't really matter if you walk on sort of a padded surface, just as long as it's flat and the toe box is wide. So it's weird that there's like barefoot shoes that are so thin that it's really like a hard surface that you're walking on, but they could just make them padded with the wide toe box. I think right, wouldn't that make the same? Yeah, similar effect.

Speaker 3: 14:03

It is not so easy. Yeah, it is not so easy. Some have barefoot shoes because of the flat sole, but have a shape like regular, normal shoes. Others, for example for jogging or hiking, have shoes with a huge toe box and proper sole. I don't know what barefoot shoes are exactly, but what we know is that a big toe box with space for your toes is really healthy for your feet. That's what we know, even from research and with children, and with adults as well. Well, I'm definitely gonna get some.

Speaker 1: 14:39

I'm definitely gonna get some barefoot shoes to go with these barefoot socks.

Speaker 3: 14:43

That's great and um, yeah, we thought, uh, it's, it should be easy knitting socks this shape. But then we had the idea in 2000, 2008 or 9 and it was more than 10 years um, we visited, um, we visited companies with knitting machines in Italy, we visit them in Germany, we visit them in Switzerland, and we asked them could you please knit a sock for us with foot shape and with the big toe space? And you cannot imagine what we got as prototypes.

Speaker 3: 15:29

It was incredible if you couldn't even think these could be socks or so. It was really very, very hard and took us about 10 years, and during this time of how can we develop these socks. We learned to know one knitter. He's a professional knitter. We have a tradition of knitting with.

Speaker 3: 15:57

Knitting machines here in Austria are only a very few people who know this um, who have the abilities to to run these machines and to work with them. Sure, and one of them was a guy. His name is gunter, and we asked gunter the very first time when we had the idea and he was working for a Swiss company and he was curious about it, but he had no time to try it. And, yeah, every year he was calling us and asked do you already have these new socks in line with your feet? And we said no, we couldn't find any company who can knit them for us. So, yeah, difficult, difficult, and year by year he called us and in 2019, he said if I'm honest, I'm looking for a new job. And we said, oh, this is our chance. We have to buy a knitting machine ourselves and then try it out and then see what happens.

Speaker 3: 17:07

And we said, okay, we do this project for six months and if it does not work, okay, we forget everything. We lost some money, okay, but um, we have to try it now, after 10 years of finding somebody and disappointment. And, yeah, gunther said, okay, we can do that, I will try it. And yeah, we bought one knitting machine in Italy and Gunther started to knit.

Speaker 3: 17:35

And if you can imagine knitting machines for socks, they look yeah, they're big machines sure two meters high and one meter square, and they always knit circular, so you have more like sleeves that come out of the machine. Yeah, and Günther started to try to make this the end of it, because they always start with the shaft. Yeah, to make this the end of, because they always start with the shaft. Um, yeah, they tried to make this toe in this special shape, like feet are that was.

Speaker 3: 18:15

That was not really possible, but they were so eager to do it that we asked a sewer if she could maybe do it with a sewing machine manually right that's what we tried and the outcome was really cool and this is why you have the little sew in on the top of the toes.

Speaker 3: 18:41

But that is handmade, yeah so there is no um automized solution for that um the knitting machines really cannot do it and we have this little handwork, I would say, with a sewer who sews this little um suture above the toes three, four and five. The machine closes above the toes three, four and five. The machine closes above the toes one and two Difficult to explain.

Speaker 2: 19:09

Can you imagine what I'm talking about?

Speaker 2: 19:11

Yeah, because feet aren't like a big tube, but the machine is making just a tube, so you need a fabric surgeon, I mean, essentially, to go in there and cut it to the right shape and then suture it back together. That's amazing. I'm looking at these. While you were talking, I pulled up the website, the it is just plus 12 sockscom, and yeah, these socks have like a different shape on the toe and then you've got what I love is like this big red block for the big toe that tells you which is left and right. I don't have to like look, I don't have to search or hunt on the sock for a tiny letter. These are beautiful. Oh my gosh.

Speaker 1: 19:54

I also got the blue ones. I can show you the blue ones. This has a blue hat on the toe.

Speaker 1: 20:00

The toe tag. Yeah, these are great socks. I looked up, by the way, in English. What did you call it? Schunga? No, what was the? We call it? Zero drop? Zero drop shoes are no, the heel and the ball of the shoe are on the same level. So if you want to look up a zero drop shoe, and you can get added zero drop shoes, but you can also get minimalist zero drop shoes. But either way, you're going to get that benefit of the flat surface.

Speaker 3: 20:32

Thank you, Adam. Yeah, I looked it up as well now, and it is what we call the sprengung is in my dictionary the heel drop.

Speaker 1: 20:42

Yeah, okay, yeah, the sprengung, yeah.

Speaker 2: 20:46

I was going to say so, Adam, so catch me up here. I now know how the stocks came to be. How did you come to find these stocks? How did you get?

Speaker 1: 20:53

connected with. Well, because you know, we had the episode the other day on Zootopia, right? So that's this concept that I'm inventing, which is where we should build society so that it fits harmoniously with human human nature as human nature, as far as we understand human nature. I mean, there's a theory, there's mysterious things about it that we don't understand, but there's certain things we do understand, one of which is the shape of our feet. We know what the shape of our feet are and therefore a great example of potential zookosis which is the damage that animals receive in zoos is zookosis is to wear, to cripple our own feet with shoe wear and sock wear. That doesn't actually fit our own biology and our own nature, and it makes it's tremendous. It's almost sad or kind of tragic that there would be this such a wide proliferation, so wide and so common that people can't even understand it. It has to be on a podcast about completely new ideas to just say wear socks and shoes that are the shape of your feet, you'll be healthier your whole life.

Speaker 2: 22:05

You saying it's 2024? We should stop like cramming our bodies into like weird like weird containers. It's all start making containers that fit the way we are actually shaped.

Speaker 1: 22:18

Yeah, people are like let's make ais that can totally, you know, do everything, and I'm like how do we just make like socks that fit our feet, like let's just go back to basics.

Speaker 2: 22:28

No, no, we have to teach the computers how to paint pictures and write poetry.

Speaker 1: 22:35

So that we don't have to do that. What, yeah? So I just so I thought, okay, I knew barefoot shoes and I knew wide toe box shoes, but I don't know. Something in my brain was like what about socks? And so then then I Googled that and you guys were the first thing that came up, or at least I found you very rapidly, and I thought that is so damn cool.

Speaker 2: 22:56

And, Adam, how did you Google that? Were you like I need socks for my feet?

Speaker 1: 23:00

Like, what did you? I think I was something like and I don't know what.

Speaker 2: 23:04

I left right and it's no, it was no.

Speaker 1: 23:06

I was thinking more along the terms of anatomically correct socks. All right yeah.

Speaker 3: 23:12

Yeah, when we started I was really not sure if this is going to work, because I was like, who cares about what shape their socks have? So it was really maybe this was going to end up in a disaster.

Speaker 2: 23:26

Well, I was going to say, but I'm guessing you found out exactly who cares about their socks being left and right. What groups have you found that are super passionate about?

Speaker 3: 23:36

There is really a huge fan group for these barefoot shoes now. And of course I can definitely believe it, and we have a company fromany that's wildling or wildling, I don't know how you say that and then, um, yeah, they noticed that we make socks and, um, they were really unbelievable. Now we have the right socks for these shoes, and they expanded to the us as well.

Speaker 1: 24:09

So so you could partner with shoe companies, yeah, or?

Speaker 3: 24:14

I think another company named soft star shoes. They make barefoot shoes and they got really curious and noticed okay, there is somebody in austria producing socks for these, for these, I bet you could do some great partnerships with them so they sell plus 12 socks now and we were really surprised because hey, what's going on? Why do we sell socks to the us? Why is there adam? In california who sends us? Yeah, who wants to have our socks?

Speaker 1: 24:50

we're just three people here in austria sounds like you're gonna have a lot more people soon and or you're gonna get compete. You know your competitors because I think this is definitely gonna take off. You did you see just last week, lebron james foot, did you? See no, no, unfortunately not so lebron james foot went viral because his toes are mashed up yeah, you're showing a picture.

Speaker 1: 25:16

I kind of wish you wouldn't totally mashed up and this, this, this, this picture went viral. He's just walking on the beach and he has those shoes on and someone snapped a picture and and somebody just grabbed it and and and blew up the foot and his foot is all mashed up because he's been wearing nikes. Right, he has like a nike deal, and so he wears these shoes that come to a point right on the toe and then he's professional?

Speaker 2: 25:41

yeah, and they're. They lace them up super tight because they're like we want to feel. You know, feel your foot right on the court, right.

Speaker 1: 25:48

So this went viral and Tanya you guys on your social media should post about this and be like hey, look at LeBron James' foot, send him some socks. Just send LeBron James some socks.

Speaker 3: 26:01

I just wanted to ask you if you can call him and send him some socks.

Speaker 2: 26:05

Oh, I'm sorry, you guys have brunch every yeah. Yeah, we have brunch.

Speaker 1: 26:09

Occasionally well, not every sunday come on, but you know, yeah, like at once every other sunday maybe. Yeah, he invites me up to the house, no big deal, I fly out, you know to wherever he.

Speaker 2: 26:19

I don't know where, I didn't I didn't know, his toes look like that now I feel like I might be able to take him in a game of one-on-one like maybe I have because my toes are better, maybe I'd have a chance against lebron. So, tanya, has this journey turned you into a barefoot shoe wearer? Have you become someone who wears only, or mostly, barefoot shoes?

Speaker 3: 26:40

I do. I walk barefoot as often as possible, um, and I also wear barefoot shoes, and now I wear them for three or four years, I would say, and I really cannot imagine I've been wearing other shoes before. Okay, sometimes, if I go out in the evening and it is really a special evening or something I wear beautiful women's shoes but um yeah you should always try to have something like the contrast on the next day and then only walk barefoot or so, so that the toes can really reshape or have.

Speaker 2: 27:24

Yeah, can feel free again yeah, you, you're like for special times. I will torture my feet just for a little while, but then I will.

Speaker 1: 27:32

That's just for special times.

Speaker 3: 27:33

For Oscar nomination or something, yeah.

Speaker 1: 27:38

So here's another sign of zookosis so we talked about bunions are a sign of wearing the wrong type of footwear. And not just wearing the wrong type of footwear, but the right type of footwear barely. Not just the wearing the wrong type of footwear, but the right type of footwear barely even being available in stores. Like you can't even really get it unless you really learn oh, I need a barefoot shoe with a wide toe. Like you have to go in with a mission right, when it should be the default. Like the default should be this shoe is healthy for your foot, right. Instead it's the default is this shoe will damage your foot over time. You know it's like. It's like. You know it's like every kid gets a cigarette when they turn 16. You know, like why are we doing this?

Speaker 2: 28:16

you know now, what about wooden wooden shoes, like those dutch wooden shoes? Are those good for your feet, do you think? I mean, I guess it would depend on how skillful the carver is, but I I google they don't look particularly comfortable, anyway. Well, I'm sorry.

Speaker 3: 28:32

As long as you have 12 millimeters of space in front and as long as they are.

Speaker 2: 28:38

And with wooden shoes. If they're too small, you can just like get in there and, like you know, carve out a little bit more of the space in the front.

Speaker 1: 28:45

You're like all right, here we go Also. Fact. I bit more of the space in the front. You're like all right, here we go also fact. I don't know. This is not an austria fact, this is a holland fact. But the word sabotage comes actually from sabbats, which are the wooden shoes of dot of holland, and those are called sabbats. That's the name of the shoes, really. And yeah, and the saboteurs would throw their wooden shoes into the machinery of the mechanical looms that were replacing weavers, and so they were called saboteurs. They threw their sabots from throwing wooden shoes.

Speaker 1: 29:16

Yeah, I did smashing the machines with their wooden shoes, yeah see, tanya.

Speaker 2: 29:20

I'm so glad I have adam here, because I would never know that. How would I ever buy that out, if not for this show?

Speaker 1: 29:27

but tanya has to be careful, because you guys have an, a weaving machine, you have a knitting machine, so there could be a saboteur who comes through you better. Yeah, be careful. Don't let any wooden shoes in the door.

Speaker 2: 29:38

That person is going to have a hard time blending it, like you've got a whole company of people with like barefoot shoes and one person just you're like is that? Who is that cock? You're like, is that?

Speaker 1: 29:47

Who is that guy?

Speaker 2: 29:49

No, I'm one of you, it's okay.

Speaker 1: 29:51

I am Dutch and they're Dutch too, so they're really tall. They're really tall.

Speaker 2: 29:56

You're like what is this really tall guy covering here?

Speaker 1: 30:01

So what's next for Plus? I mean, it sounds like you guys are small, so what's next is to grow and do those partnerships with barefoot shoe companies and getting to running running stores all over the country, and put it put it do a social media post about lebron james speak.

Speaker 3: 30:18

Send lebron james is that the next?

Speaker 1: 30:20

goal is to grow, or or do you guys have other kind of missions, missions?

Speaker 3: 30:24

yeah, we. I think we have other kinds of missions. Growing is not the thing because, as you now know, we are just one man who can deal with these knitting machines we have. We have three, four of these knitting machines and one like an old timer from the 1970s and that makes very special socks like grandmothers knit with those people that make the best thing yeah, the best I mean I'm now.

Speaker 1: 30:53

I'm loving my socks. I'm like oh man, gunter made these for me.

Speaker 3: 30:57

They're like a personal gift, right and um, we don't know any other people who can knit and we have these one, two ladies that sue the suitor in front of the toes and it's definitely not easy to find people who can do it. And we definitely want to stay here in austria and do it in austria and we do as much as we can, but we're not interested in expanding.

Speaker 1: 31:29

Okay, nice, Well, that's good. This is a very contrary to. I live in San Francisco, so you know that's our culture in San Francisco. As soon as we have a good idea. The idea is okay a billion units.

Speaker 2: 31:40

Keep it small, keep it good.

Speaker 1: 31:43

Yeah, that's great, so refreshing to just say we're just going to make socks. That's great, so refreshing to just say we're just going to make socks.

Speaker 3: 31:48

That's so lovely. Yes, and as long as you sell some of them and it works, so far, it must not be maximizing profit for us.

Speaker 2: 31:57

So Well, yeah, now I feel like a real chump wearing my like my normal socks right now. I kind of want to, and I can see that.

Speaker 1: 32:06

I can see the custom sewing. I can see the custom sewing here on the, on the, on the edge, and you can see how the machine does.

Speaker 3: 32:11

it does it over the big toe and the next toe and then you can exactly yeah, that's beautiful, yeah, amazing, amazing it was also when we know how the you have to make this curve around about this toe number three, four and five, because we've been drawing, I think, thousands of children's feet when we measured them. So yeah, that's why we know the shape exact shape to go for.

Speaker 2: 32:50

So, adam, when you bought these socks, did you go to the plus 12 socks website or did you yeah?

Speaker 1: 32:56

yeah, I just put on the website. But I mean, you know, it was like it was like eight or ten dollars. Actually that's not even very expensive. It was like regular price for nice high-end socks and then, and then the shipping was like I don't know six, eight dollars or something yeah, that's what I was gonna say is it was.

Speaker 2: 33:11

It didn't sound like it was any problem to just put it in. It translates the currency.

Speaker 1: 33:15

Yeah, you have a it was all super easy, yeah, and the sizing was perfect. It came because they're european sizing, so you can get the exact millimeter length of your foot, and then it gives you the exact size, so you can't get it wrong.

Speaker 2: 33:28

And then you went through that whole process without telling me, just so that today you can make me feel bad because you could hold up the socks and say look, scott, I have better socks than you do. Okay, well, it worked. Good job, it worked.

Speaker 1: 33:41

Mission accomplished Adam. We want to create sock jealousy Done Sock jealousy, sock envy accomplished adam.

Speaker 3: 33:47

We want to create sock jealousy done sock jealousy, and what you don't know, scott what you don't know at the moment, scott, is that there is a little dot on the heel as well and because we are very aware about do the socks really fit? And if you have children and they grow, you can see when the dot moves under the heel.

Speaker 2: 34:06

These socks are too short and maybe squeeze your toes because they they children are grown out of them yeah, I love that because, yeah, it's true I have the instructions here I have a 10 year old daughter and, yeah, her trying to make sure she has the right size feet and socks and or shoes and socks. It's a constant challenge. So I love that, the little, the little guide at the back, and as soon as it's not in the right spot anymore, you're like oh, time for a new time for a new size can I tell you one more word, because?

Speaker 3: 34:35

of the price. We we have a special price philosophy because, as you mentioned, they're more, maybe a little bit more expensive than the very cheap asian socks you can get I don't know 10 pairs for two dollars or so. So our socks are now about 15, I guess, for adults and 10 or less for kids, and that's what we always wanted. We wanted to keep the price for kids' socks under $10 and make it affordable for everybody as good as we can.

Speaker 3: 35:12

And we want to stick this price and that's why the socks for adults are 15 euros or so, because we want to keep the socks for kids cheap, and sometimes you have $1 more for adult socks because of that right, that makes sense.

Speaker 1: 35:29

You know I'm actually looking to. I'm totally off base. I'm looking at like, for example, other like wool sock, because you guys sell wool cotton and this other fabric I didn't know called pencil pencil right pencil, which is really nice. It's like a, it's like a very thin, strong sort of stiff fabric that I like a lot. Um, but the wool socks if you compare apples to apples with, like another high-end wool sock company, their socks are 24 for one pair.

Speaker 1: 35:59

So you guys are actually much more affordable than than than that, so I would say very affordable. I mean, yeah, these guys are-.

Speaker 2: 36:07

Well, and I love the philosophy of keeping the kid's socks at a certain level because as a parent, those prices add up and you're like, I keep my socks until I wear holes in them and they fall off my feet. But kids outgrow their stuff quick and you need to know, like you're saying, with the heel dot, you need to know when it's too small, and then you also need to be switching this stuff out. So keeping them price you know, not not having to pay for a new set of everything at a high price every time. That I love that. That's apparent. That's beautiful from my ears thank you how cool.

Speaker 1: 36:42

Well, should we wrap up here, guys? I feel like this we've just like blown everybody's socks off.

Speaker 2: 36:48

That's an expression is that an expression in german, or probably?

Speaker 1: 36:53

not, I don't know, I don't think so are there any stock-based expressions? Yeah, expressions. Okay, what are some expressions?

Speaker 3: 37:02

yeah, for example, I'm really mad about it something but it literally means out of the socks.

Speaker 2: 37:10

Oh, yeah, I'm out of my socks, that's, I'm really mad about something yeah, nice, or I'm.

Speaker 3: 37:18

I'm so happy with that. Yeah, I'm really excited, so any kind of any kind of extreme.

Speaker 2: 37:25

Yeah, if I've been fun, fun then suck him exactly okay great, I'm right out of my socks yeah, I was not brave enough to try that myself. Yeah, very cool. Well, I have been blown out of my socks by this and I I could see myself probably getting some left right socks in the very near future. So, plus 12 socks. And, tanya, I'm so happy you were able to join us today. Thank you again for coming on and telling us about your amazing product.

Speaker 1: 37:57

Yeah, this is fantastic. I didn't even know about it. This is the solution right out of the multiverse, but it's our verse. It's right here in our universe. It's just in a tiny mountain town in Austria.

Speaker 2: 38:07

Yeah, we're just stealing Tanya's actual solution.

Speaker 3: 38:10

We're not doing any work ourselves.

Speaker 2: 38:12

this time it's been very nice.

Speaker 1: 38:14

You better watch out, tanya. The orders are going to pour in from the solutions, from the multiverse. Bump, yeah, the bump.

Speaker 3: 38:20

I'm joking. Yeah, I would check the email since. Great great.

Speaker 2: 38:27

We don great, great.

Speaker 1: 38:28

We don't have enough. We might have a significant number of sock heads out there.

Speaker 2: 38:30

We actually haven't talked to our audience about that specific.

Speaker 1: 38:31

Everyone who's listening, everyone should go and order a pair of socks and just totally blow, totally blow, tanya and gunter away.

Speaker 3: 38:37

That'd be so fun so yes, I think I have to check if I got an email from libra james in order yep you could have the stripy ones.

Speaker 2: 38:48

I think he would like the stripy ones. Oh my gosh, do you know how big LeBron James feet are? Poor Gunter, we have up to size 50. Okay.

Speaker 1: 38:58

You might have to have Gunter make a custom. A custom, actually, that'd be cool to make a LeBron James size and maybe make and then send them to him as a gift here.

Speaker 3: 39:09

Basketball player edition.

Speaker 1: 39:10

Yeah.

Speaker 3: 39:11

Yeah, great. Well thank you guys, everybody Thanks for joining us.

Speaker 2: 39:16

We will be here again next week, but, tanya, thank you again for joining us. I really appreciate this and this has been fantastic conversation. It's been fun.

Speaker 3: 39:25

Thank you, bye, bye.

Speaker 2: 39:27

And everyone. Fantastic conversation, it's been fun. Thank you, bye-bye. And everyone plus 12 socks, yeah, bye-bye. Well, that was cool, oh my god, cool, right.

Speaker 1: 39:34

Yeah, this is the like zookosis, and how in?

Speaker 2: 39:38

application and how did you get in touch with her? Did you just reach out to the company? I?

Speaker 1: 39:42

just emailed them and said, hey, come be on our podcast. And they like said, okay, look at you buying european socks, I know, and you know it actually is quite affordable when you compare it to comparable sort of high-end socks in america well, now you could write it off as a podcast expense. Very clever, yes, very clever it was 45 euros for three pairs, and then they threw an extra pair in, so it was only like $10 a pair total, even with shipping.

Speaker 2: 40:10

I mean, that's good for good local socks, that's a steal.

Speaker 1: 40:14

These are handmade by Gunter.

Speaker 2: 40:24

Yeah, look at that. They look weird because you're not used to seeing socks that are boxed to look like actually look like foot, yeah yeah, yeah, the heel is really weird look at that. But if you, you've put these on, you've worn them around now. I'm wearing them right now and they're they're dope. You like them? Yeah, they're great.